Many people believe that a pastel color palette is much reduced in terms of color numbers compared to other palettes. The soft, muted hues are the perfect choice in such situations, and keep reading more about this topic in this article created by our team at Amelia (probably the best WordPress reservation plugin). Design that features lightness and a lot of negative space should rely on a pastel color palette. They are mostly used in clean designs, where keeping everything simple and uncluttered is a must. Pastel hues are popular for their eye-pleasing, elegant effect. These brands have already built an image for themselves, but what happens when you want to start from scratch? What trends are still active in 2019? Well, one of the trends that had major success in past years and is now coming back strong is the pastel color palette. They usually study color psychology in-depth, and they notice how it was applied for the biggest companies out there: McDonald’s, KFC, Twitch, FedEx, Taco Bell, Facebook, Skype, Oreo, etc. Colors are part of their everyday life, so there’s no better person to choose the hues that will be used in a project other than a web designer. In order to get a person to do a certain action on a website, web designers have to put theory into practice and follow the principles that make this possible. This article investigates what would change if a pastel color palette is selected over other hues. Some colors are well known for their effects: increasing brand recognition, creating a sense of urgency, increasing user engagement, encouraging text comprehension, reducing eye strain, and more. One of these purposes is intelligently adding colors in web design. Once researchers figured out how the brain works when it comes to colors, they started to be used for various purposes. The psychology of color analyzes how different hues can make people feel a certain emotion. As humans, we are sensitive beings that have emotional responses to all sorts of stimuli.